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10 key steps for a successful email campaign

First things first: stop thinking about email campaigns as relics of a bygone era that are falling into decline. Only poorly designed and badly prepared campaigns end up like this. These days, up to...

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Why the business card is thriving in the electronic age

The details may vary. Americans sling their business cards casually across a table; the Japanese make the exchange of cards as elaborate as a tea ceremony. Some cards are discreet. Guangbiao Chen, a...

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How to say NO without losing the customer

I’ve been self-employed for more than 30 years. Most of that time, I’ve been busy, but not always. Twice in the past five years, I’ve lost half my income abruptly, once when two websites I worked for...

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Be mobile-friendly or get buried in search results

Google is introducing a new algorithm that affects how mobile search results appear — a significant change that will take anywhere from several days to a week to roll out. Moving forward, when you do a...

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Generate consumer reviews to improve trust for your brand

Product reviews are a hot commodity. For ecommerce businesses, they are indispensable. A few years ago, who would have thought that a few stars and a couple of remarks about a product could have such...

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Adobe CC keyboards shortcuts cheat sheet

To help you learn all different keyboard shortcuts (some of which aren’t published in the software) Jamie Spencer of SetUpABlogToday.com created one mega cheatsheet which you can save for your future...

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The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They’re a direct consequence of my journey in advertising and beyond. So here’s a bit about that...

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